Roadmap

Zero Edge has a structured rollout plan designed to onboard early adopters, expand into crypto gambling communities, and eventually capture mainstream audiences.

Phase 1: Beta Launch (Q1 2025)

Target Audience: Sonic ecosystem users & early adopters

Objectives:

• Establish a core user base within the Sonic ecosystem.

• Test the platform’s mechanics, gameplay, and reward system in a controlled environment.

• Identify and address any UX/UI friction points before a full-scale launch.

Tactics:

• Points Airdrop for Early Adopters:

  • Reward early users with ZP Points.

  • Encourage engagement and platform exploration.

• Ecosystem Partnerships:

  • Collaborate with Sonic-based dApps, wallets, and DeFi projects to tap into their user bases.

  • Cross-promotions to increase visibility within the Web3 community.

• Community Feedback & Iteration:

  • Gather user insights through Discord and Twitter.

  • Implement user-driven improvements before expansion.

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Phase 2: Mainnet Push (Q2 2025)

Target Audience: Crypto gaming communities & Web3 degens

Objectives:

• Expand the platform’s reach to active Web3 communities.

• Build a strong brand presence through strategic influencer partnerships.

• Increase user engagement and liquidity on the platform.

Tactics:

• Partner with Crypto Influencers & Streamers:

  • Work with Web3 influencers to showcase Zero Edge’s provably fair gameplay.

  • Collaborate with streamers & betting communities to generate hype.

• Referral Contests with 2x Points Multipliers:

  • Launch a viral referral campaign rewarding users for inviting friends.

  • Offer double ZP Points multipliers for a limited time to boost engagement.

• Leaderboard Challenges & High-Stakes Events:

  • Introduce competitive betting tournaments with exclusive rewards.

  • Reward top players with bonus multipliers and VIP perks.

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Phase 3: Mass Adoption (Q4 2025)

Target Audience: Traditional online gamers & mainstream betting communities

Objectives:

• Onboard non-crypto users by offering an easy fiat-to-crypto experience.

• Position Zero Edge as a mainstream alternative to centralized gambling platforms.

• Drive long-term sustainability and revenue growth.

Tactics:

• Fiat Onboarding via Sonic Gateway:

  • Enable seamless deposits using credit cards, Apple Pay, and bank transfers.

  • Reduce barriers to entry for non-crypto users.

• Localized Marketing & Expansion:

  • Run targeted ad campaigns in key gambling markets (EU, Asia, LATAM).

  • Partner with betting affiliates, online casinos, and sports betting platforms.

• Loyalty & VIP Programs:

  • Introduce tiered reward systems for long-term engagement.

  • Provide exclusive bonuses and premium access to high-volume players.